According to the data in the report of the Supreme Council of ICT, the market share of payTV is just 31%.
There are about 6,1M subscribers to payTV services in Turkey, where total number of households is assumed to be 20M.
When we look at the distribution of technology; the payTV market is dominated by satellite, number of subscribers of CableTV is constant, IPTV is increasing but not as fast as expected. The OTT numbers are not available. I guess OTT is the main reason of slow progress in IPTV.