MOG’s mxfSPEEDRAIL scores in the European Cup


Booth #SL9324

MOG’s mxfSPEEDRAIL scores in the European Cup
[Portugal, March 2016] - MOG Technologies, the leading provider of MXF and centralized ingest solutions, today announced that Südwestrundfunk (SWR), one of the largest broadcasting organizations in Germany has selected mxfSPEEDRAIL to boost its production workflow during the 2016 European Cup, one of the most famous and prestigious football championships.
Being such an important sports event in the European football calendar, broadcasters need to ensure the delivery of high quality content to the very eager audience. Therefore, it is crucial to select the best production equipment, ensuring maximum performance while minimizing the potential for human error.
SWR has selected the mxfSPEEDRAIL file-based system to be a key element of its video editing workflow. The ingest process is a crucial task within the workflow, so its automation and efficiency reduces the time it takes to get the content to air. With the mxfSPEEDRAIL system, SWR will be able to:
·         Edit the contents while they are still ingesting, allowing the editors to save time within the creative process;
·         Improve audio bit depth by converting from 16 bits to 24 bits – without the need to use third-party solutions;
·         Unify the production environment, transcoding the media files from any input format into a DNxHD format;
·         Rewrap and transcode in a single process maintaining the content integrity.

“SWR has been using MOG’s ingest systems for several years, both in its studio facilities and OB vans. We know that mxfSPEEDRAIL is a robust and solid solution that enables the automation of ingest, transcode, playback and SDI capture processes with great capabilities that solve most of our media production breaches”, says Steffen Kretz, video editing supervisor at SWR outside broadcasting. 
The deployment will be made with Media Online - MOG’s corporate partner - support. Media Online will provide onsite consultancy and technical support, together with the MOG team.
“We’ve been partnering with MOG from 6 years and it is clear for us that mxfSPEEDRAIL represents the most intelligent choice to improve ingest automation tasks” says Marcus Weyrauch, CEO at Media Online.
To find out more about MOG, visit MOG at NAB – Booth SL9324.

About MOG
Based on open industry standards and offering state-of-the-art technology, MOG Technologies has established itself in the market as the worldwide supplier for Centralized Ingest Solutions, Cloud Services and MXF Development Tools. For over a decade, MOG has been helping worldwide broadcasters and technology providers to increase the overall performance of their workflows while migrating to file-based environments, and ensuring high interoperability between systems and formats.
MOG aims to exceed media challenges and to break the workflow boundaries by delivering fully interoperable solutions to the broadcast industry. For more information visit:

About SWR:
Südwestrundfunk (SWR) is a regional public broadcasting corporation serving the southwest of Germany, specifically the federal states of Baden-Württemberg and Rheinland-Pfalz. The corporation has its main offices in three cities: Stuttgart, Baden-Baden and Mainz, with the director's office being in Stuttgart. It is a part of the ARD consortium. It broadcasts on two television channels and six radio channels, with its main television and radio office in Baden-Baden and regional offices in Stuttgart and Mainz. It is (after WDR) the second largest broadcasting organization within the ARD consortium. SWR, with a coverage of 55,600 km2, and an audience reach estimated to be 14.7 million. SWR employs 3,700 people in its various offices and facilities.

About Media Online:
Media Online is a distributor and integrator of broadcasting and TV production installations within the German market. The services provided by the company range from consulting, planning, management, training and support. Media Online works only with 100% reliable manufacturers of hardware and software systems for the broadcast market.