Jul 17, 2013

Levira's Digital Broadcasting Event

Hope that it is interesting to read my insights about DTT in Turkey. It is my pleasure to announce that I will be presenting about DTT in Turkey at Levira's Digital Broadcasting event in Tallinn. It will be my first time in Tallinn and actually in that north part of Europe. In my presentation I will mention the important dates about DTT, which comes from the broadcasting act 6112. I will also discuss the factors which affect the success of ASO. 
As you may well know that Turkey is some what late in DTT process. It may be argued that this gives Turkey an important advantage to choose DVB-T2 and start DTT directly with DVB-T2. But the TV market in Turkey is different than all other CEE countries. There are only 2 DTH Pay TV operators, one cable and one IPTV operator. Nearly 70 % of households receive TV through satellite. Cable, is not an important alternative. Hence, DTT may give the people an interesting alternative.
Some argue that comparing with 1000 channels with satellite, DTT will have no chance with 54 channels. But I think this 54 channels (33 national, 4 regional, 7 local and 10 public service) will be the most viewed 54 channels. With 11 free HD offers in DTT, and may be some subvention for STB, it may gain a strong start-up.
I strongly recommend you to attend the event on 22-23 August in Tallinn.  

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