Skip to main content

Insights about Turkish TV market after digital terrestrial

Although nearly all countries throughout European has completed analog switch off, Turkey has not yet build Digital Terrestrial Television (DTT) network. First tender will be next week for licensees of national coverage. Regional and local coverage licensees will follow national. Analog terrestrial is said to continue till March 2015. In this post I will try to figure out the affects of this process on TV market in Turkey.
In Turkey cable has a limited network and hence has a little market share. App. there is %8-10 of households receive tv from cable (analog + digital). There is only one cable operator, TURKSAT, which is %100 state owned and operates not only cable but also satellite. TURK TELEKOM, which was previously the telecommunication monopoly of Turkey, has IPTV offer, namely TIVIBU. TIVIBU has not yet reach an important number of customers in market but is growing rapidly. DIGITURK and DSMART are two satellite platforms both of which has also three screen solutions. Analog terrestrial is not so commonly used, it is believed that there are just %15 of households left receiving analog terrestrial.
Some argue that as there are just a few left in terrestrial, there is no need to build DTT network. I think that when DTT network is build and start to operate the number of households receiving tv by DTT will grow rapidly. It is said that DTT will be free of charge, which I believe will be the main reason of people's choice. IPTV offers will change with DTT. I think that set top boxes (STB) of IPTV offers will become DTT + IPTV hybrid boxes. Linear TV will be served through DTT while non-linear through IPTV. If we look at the requirements of the STB of DTT, we see that they are capable of HBB Standards. This may accelerate the growth of IPTV business and some new players can come in scene.
Big players of Turkish TV market, like Dogan and Dogus Groups, started free of charge OTT offers. These, I believe will be combined with DVB-T2 capable Smart TVs. Advertisements put in the non-linear clips will be the main revenue. Since transmitters of DTT will be operated by a state controlled monopoly, TV companies will become just content provides.
Labels:

Comments

Post a Comment

Comments will appear after approval, which may take time :)

Popular posts from this blog

e-interview with Ad Signal

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023? Ad Signal was founded to address the need for fast, accurate and independent linear advertising. However, we have become so much more than that. Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process. We showcased three key SaaS products at IBC 2023: Match  Using our environmentally friendly fingerprinting technology, Match lets you quickly deduplicate your content regardless of format, codec and resolution. It also allows you to run AI on your content with >25x the granularity but 25% of the cost and carbon.  Harmonise Further expanding on the uses of our fingerprinting technology, Harmonise creates a genealogy of content, improving edit and rights management workflows, and ensuring you always know where every shot and second of audio originated Compose The firs
Post a Comment
click to read more...

e-interview with Cuebric

1. For the readers of TVTechTR, I kindly request a brief introduction to Cuebric. Cuebric is an elegant, intuitive tool that helps users create, segment, and dimensionalize scenes, allowing them to go From Concept to CameraTM in minutes. Through the power of artificial intelligence, Cuebric creates an entirely new way of working, one that transcends what was once possible, allowing storytellers to achieve new levels of productivity while maintaining cinematic quality. Cuebric has been welcomed and used by creators from all backgrounds, including filmmakers at prominent studios and leading VFX companies. More information online at www.cuebric.com 2. Could you please elaborate on the innovations that the collaboration between Cuebric and Disguise will bring to the industry? Additionally, is it possible to integrate Cuebric with native game engines? Plug & Play 3D uses advanced algorithms and machine learning techniques to turn image layers into near-3D assets, automatically mapped to
Post a Comment
click to read more...

An interview with Zero Density

First of all can you tell us a bit about Zero Density . Founded in 2014 by 4 individuals with extensive working experience in broadcasting and media started working on the Reality Engine TM    product with the aim to break the mold and change the game in the post-production industry. Launched initially during 2016 NAB and won two innovations award in IBC 2017, Reality Engine TM    is the most photo-realistic virtual studio technology today. There were firms working on this area, but we launched it first which put us ahead in the game. Entire market set its eyes on us. Most live shows using gaming engine is done through our platform. Among our clients there are world leaders such as FOX Sports, Riot Games, Sky News Arabia and TF1. Reality Engine Demo at NAB 2019 AR & VR seems to be the killer application of broadcasting. There are many firms clamming to be different from others. What makes you different among them? Blending real time visual effects with virtual production
Post a Comment
click to read more...