I had chance to follow the Connected TV World Summit 2011 online. This year, if I can manage to, I will attend the event in London. In its program, which you can download from here, it is stated that:
CE manufacturers pioneered Internet video to the TV screen, then Pay TV harnessed Connected TV apps as a way to reach their subscribers in more rooms. Now platform operators are focused on their own connected set-top boxes while broadcasters help develop the next-generation free-to-air platforms that will take Connected TV to the wider market. Every kind of platform and every kind of content provider, from the new online entrant and special interest channel to the movie portal and terrestrial broadcaster, needs a connected strategy. Like digital before it, ‘connected’ is driving a fundamental change in the TV market that impacts everyone and everything.
I totally agree with this statement. It is a fact that connected world will effect each and every part of TV business. Either you are CE manufacturer or content provider or platform operator you have to take connected world into account in order not to be out of the game.
If everything goes as planned I will write about the event. If you are interested in attending the event, do not waste time. It will be on 22-23 May in London.